Tickling Salmon

Making and Selling Photographic Fine Art in Vancouver

Archive for ‘Marketing’

Many artists think that once they have a website they are done their marketing. Actually, you’re just beginning.

Who is your audience?

When asked what sort of art they make, some people simply reply “portraiture” or “street photography”. Or, if they have thought about it some more, they may point at some of their influences: “I follow in the footsteps of Jeff Wall, Rodney Graham, and Ian Wallace.” When asked who their audience is, however, many people will give you a blank stare. But if you want to make a living as an artist, you must¬†know your audience, and know how well your work meets their desires. Continue reading “Who is your audience?” »

Posted August 3rd, 2011 at 10:42 pm

Revised December 8th, 2011 at 10:56 am

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